Anima Vinci

Anima Vinci is a niche luxury perfume brand. The founder, Nathalie Vinciguerra, created these beautiful fragrances to transport people worldwide. Each scent within the Anima Vinci line is crafted by world-renowned perfumers, and the brand focuses on only using the best ingredients from sustainable sources for the perfumes. The brand ethos is about feeling good with every scent.

SOCIAL STRATEGY CHANGE

Anima Vinci

Laurelle London

LOUEM assisted Anima Vinci with a complete transformation of their social strategy and social identity. Understanding the personality behind each fragrance and the brand's target market aided a positive change across Anima Vinci's social presence. Clear and concise content pillars were created to ensure that the target audience was educated, inspired and entertained by the content published by Anima Vinci.

LOUEM had the pleasure of looking after all social platforms for Anima Vinci. We dealt with Anima Vinci community interactions and management alongside personalised content creation and posting. The LOUEM team adopted the correct tone of voice for the brand and translated this across online activity and communications.

MANAGEMENT (SMM)

"I really appreciate the work done by Louem on my brand. Emilie understood immediately the look and feel of Anima Vinci and delivered a robust social media program, aligned with our branding goals. Louem is a very flexible one stop agency with strategy & content delivered in a timely and professional manner. The quality and creativity provided by Louem was amazing and created some fantastic results across all our social media platforms"

- JEAN LAURENT

LOUEM transformed Anima Vinci's social space with a bright and colourful presence. The Instagram feed showcased each scent's unique identity and presented the unique qualities of each fragrance. Anima Vinci wanted to ensure that many aspects were covered throughout the content, including feelings, storing telling and the ingredients which can be seen presented throughout the content.

FRESH AND CLEAR SOCIAL PRESENCE

LOUEM crafted original and unique content creation for all Anima Vinci social platforms and campaigns. Personalised branding and styling for each fragrance in the collection can be seen throughout all content created. Specific styling and colour palettes allowed each fragrance to tell a story and showcase the quality of the ingredients.